Our website design process requires high levels of collaboration between your internal team and stakeholders, Ultimate’s website designers and developers, and usually an SEO agency or specialist (we’re happy to work with your incumbent team if appropriate). We’ll agree goals and KPIs at the start of the project and ensure that you’ll be provided with a written brief to sign off before we get started.
Then we’ll move into user flows and wireframing, which is essentially a sketch of key pages on your new website – this highlights elements that are important to your various website users and our suggested hierarchy or content architecture. After walking you through these wireframes and actioning any feedback, our digital designers will move on to creating your website design or prototype, depending on the scope of the project. The designs will be heavily influenced by your brand or existing creative, although sometimes we find ourselves pushing the limits of brand guidelines to really translate brands into the digital space.
It is a common myth that a website’s homepage is the most important section of the site – so we will include other key pages in this stage whilst also considering flexible components that will deliver you with high levels of independence when it comes to building out your website.
All our designs are bespoke and unique, and designed mobile-first from the very start to ensure they are responsive across desktop, tablet and smartphone. We are always aware of the current trends in digital design but we aim to stand out from the crowd and create each client with something truly different.