Cutting-edge digital platform to positively transform every organisation




Making a market impact


Active users on the platform


Average improvement in staff retention


Improvement in staff engagement

Emotie platform shown on tablet and phone screen



Founded in 2018 by two HR specialists Prue Armstrong and Claire Owen, Emotie was created with the sole purpose of solving the most difficult problems facing workplaces today. 

With remote, hybrid and distributed workplaces now being the norm, Emotie set out to ensure HR processes stopped being distant and impersonal and instead focused on creating a digital platform that made organisations feel connected.


Putting the individual first in the appraisal process

Emotie is a brilliantly simple app that is the first of its kind, connecting employee performance, engagement and wellbeing. We’ve all seen Dave Brailsford of Team Sky’s impassioned speeches about ‘marginal gains’ and how he transformed the whole team’s mindset. Well, Emotie’s founders Claire Owen and Prue Armstrong were inspired by this passion and commitment to the individual.

Emotie strove to break away from tradition and shake up the HR industry using their pioneering platform to put the individual first. With Emotie, emotional wellbeing is at the front and centre. Fundamentally this approach has the potential to transform appraisals forever.

Ultimate were appointed to name, brand and develop the innovative SaaS based Emotie app.


Creating an intuitive and engaging platform for a mobile application

Emotie needed to provide the opposite of regular appraisal processes by being simple to adopt, simple to use and easy to analyse. Emotie is all about turning the norm on its head.

Ultimate were tasked to build an app with which employees could regularly record their emotional well-being at a certain point, enabling managers to identify any areas of concern in real-time and prompt them to set up a meeting. In order to meet the needs of both large and small businesses, scalability and personalisation were key to the success of the platform.


Simple & Effective UX

Emotie allows employees to quickly and easily check-in by asking relatable, emotion-based questions (how are they feeling?), and by prompting individuals to record how they personally feel by choosing the ‘Emotie’ that best represents their emotion at that time. This helps capture their true feelings around performance, engagement & well-being.

As a diverse mix of users will be using the platform, we focused much of our attention on the planning stage and defining core user journeys through the platform and making the process as intuitive as possible. We created low-fidelity prototypes and tested these with users, this feedback allowed us to refine and optimise the user experience ahead of development of the platform.


Putting emotion at the heart of employee relationships

Emotie… Is the Dutch word for emotion and is a name that perfectly encapsulates the product’s true USP – Emotion. The rounded nature of the typography ensures that the name is easy to read and more importantly, has a friendly and relaxed vibe unlike other drab HR platforms in the market.

The “Emotiees” that our design team created are characters representing different employee emotions, each with a distinct colour based on commonly understood colour psychology e.g. yellow for the happiest emoticon, red for the most distressed. Users are also able to select a profile picture which is featured when managers review employee responses, making the whole process more personalised and focused on the individual.

By designing the app mobile-first, we ensured that it worked perfectly on smaller touch screens therefore connecting managers and employees irrespective of location – perfect for mobile workforces.

To encourage both employees and managers to use the platform, they are prompted by notifications. Managers are able to view employees real-time responses both in a list and graph format, allowing them to analyse any particular trends.

  • Ultimate have allowed us to bring our vision to life, creating a platform that is fresh, intuitive and has the experience of the user at the heart of everything. ”

    Claire Owen

    Co-Founder, Emotie

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