Tourism & Hospitality

We’re experts in tourism, hospitality & attractions

James' Places website designs shown on mobile and tablet

We’ve been fortunate enough to work with some of the industry’s greatest attractions, pubs, wedding venues, holiday providers and supporting technology systems – it’s what we love.

Our experience and focus has continued to evolve – we confidently call ourselves specialists in all things UK tourism, hospitality, attractions and places of interest.

We’ve won awards and worked with some truly remarkable clients – that’s why we’ve embraced our passion for all things tourism. We have a dedicated Tourism & Hospitality team whose sole focus is on this sector. This team keeps an eye on trends, new technologies and stays ahead of the curve. We have a real OBSESSION with delivering high-impact, revenue-generating campaigns, websites and digital ecosystems. We’re all about delivering maximum value and fostering long-lasting relationships, so we only look to add a small number of new clients to our portfolio each year.


Lilidorei website screenshot on phone

Delivering impact for…


We’ve been there and we get it - there are challenges facing the world of F&B. Efficient tech can make or break performance in this sector and live to optimise the end-to-end customer journey. This means from the minute someone first hears about your venue, through to their payment at the end of their visit, we’ll work with you to explore ways to improve both the customer experience and your business insights.

It’s about more than just stunning photography. You need to be front-of-mind from the minute someone says “yes” to that all important question! Through engaging creative campaigns and a personal customer experience, we can help you put the happy couple first and be top of their list for the big day.

That all important booking journey! You can be the best place to stay and still have room for improvement when it comes to taking bookings and encouraging return visits. This is where our team comes in - from optimising and reducing the number of steps to make a booking, through to ensuring you’re capturing the data you need to keep people coming back again and again.

Ticketing can be a challenge but it’s one we’re familiar with. We’ve worked with some of the biggest ticketing system providers and know our way around some pretty complex APIs. This means we can support your team with seamless ticketing integration, for a more efficient front and back of house solution.

Bamburgh Castle Christmas campaign on social media
The Last Kingdom exhibition at Bamburgh Castle in the Great Hall
Dundonald Lincs brand assets
Magazine advert for Peckforton Castle


Talk to us about tourism & hospitality marketing

[email protected]



To deliver a digital experience that is equal to the in-person experience, through a human-first approach

Tropical palm leaves with shadows on white concrete wall abstract blurred tropical background.


  • Deliver increased revenue for the tourism and hospitality sector with our human-first approach
  • Drive awareness and engagement through inspiring creative
  • Transform tourism and hospitality businesses with innovative digital solutions
  • To share our expertise as a hospitality marketing agency


Who we work with…



Sarah Knight

Sarah has worked with the Tourism & Hospitality sector for over 9 years, initially as an in-house Marketing Manager for hotel and restaurant groups. She has worked at Ultimate for over 4 years delivering a variety of projects, from technical ticketing systems through to new brands and creative campaigns.

  • The Ultimate team brim with enthusiasm and creativity. ”

    Claire Watson-Armstrong

    Bamburgh Castle

Talk to us