Future-proof, flexible CMS
We have worked in partnership with the team at James’ Places over the past 12 months to bring the exceptional offline customer experience online and future proof their business, including helping their internal teams to reduce admin time and operate more effectively.
Due to the amount of sub-brands operating under James’ Places, we decided the most seamless and effective website build would be a WordPress multisite. Implementing this technology means that all the websites for each venue are centralised with the ability to restrict internal teams and users to particular brands or allow users access across the entire group.
The WordPress multisite has been built with enough flexibility to allow it to grow with the business, and to adapt to any changes that may happen in the future.
James’ Places now have the ability to add new venues and sub-brands with the ability to adopt functionality from other sub-sites without having to start from scratch each time. This allows a fully featured sub-site to be created and populated in days rather than weeks.
Another core goal of the website build was creating clear and streamlined customer journeys, whether this was to book a reservation at one of the restaurants, or enquiring about a wedding venue, each sub brand needed to work harder at directing visitors to important information and drive highly-qualified leads to the sales team.
Beautiful design and subtle animation has meant this website looks the part without affecting page speed scores and a thorough in-depth digital marketing strategy, will now help James’ Places to deliver on key commercial goals such as improving search results, driving footfall increasing time on page scores and increasing online enquiries.