DARWIN

Digital experiences that drive holiday home sales and bookings

Darwin Escapes

2019

RESULTS

Driving awareness and revenue

29%

increase in holiday booking revenue

32%

increase in holiday booking conversion rate

88%

increase in ownership enquiries

CLIENT

Darwin Escapes

With 26 unique and amazing resorts nationwide, Darwin Escapes is one of the UK’s fastest-growing leisure brands. From rural retreats to beachside escapes, action-packed getaways to laid-back lounging, they have a holiday resort for everyone.

Since 2015 Darwin Escapes has collected a vast range of accolades from Best in Britain to 5-start ratings and regional award titles too.

A Darwin Escapes resort offers the perfect base for families, friends, or couples to explore the local area and they even work in partnership with some great attractions including Chester Zoo, Birmingham Hippodrome and the Royal Shakespeare Company.

Darwin escapes branded rubber duck
Darwin Escapes branded flyer for Mother's Day
Darwin Escapes branded tote bag
Darwin Escapes branded magazine with dog on front cover
Assorted photographs for Darwin Escapes moodboard

CHALLENGE

To become a household name in the UK leisure arena

Each Darwin Escapes resort was known by its individual sub-brand, so we needed to establish the Darwin Escapes name and identity as the “destination” by completely rebranding.

Our first challenge was to get under the skin of the Darwin Escapes brand, to understand who they were and what makes them different. This enabled us to capture the true spirit of Darwin Escapes in everything we created – starting with the mission, vision and Brand Positioning – a crucial  step in elevating the brand and making it more well-known to the target audience types.

The second  challenge was to understand the key user motivations and journeys. We wanted to create an online experience that was reflective of the customer’s stay – warm and welcoming! One that captured your imagination and made you want to book a Darwin Escape again and again!

Icons for Darwin Escapes

SOLUTION

Create an engaging and energetic brand

We created a brand that was full of energy and truly reflected that feeling of excitement you get before a break away. We built upon the idea of everyone looking for their very own Darwin Escape; whether that means short stay or buying their very own home away from home. This concept covered both holiday-makers and potential owners, and was supported by each of the destinations offering something different. Each resort is designed to be the place that brings you a little joy and allows you to get totally lost in the moment.

Imagery and messaging connected with the new positioning to create the idea of Love Your Escape. The photography style was candid and ‘in the moment’ – full of spirit and energy. It feels real and inspires you to get outdoors, explore local areas and make the most of your time away, whether that’s time to relax and unwind or time to enjoy being together.

Darwin Escapes will always be the perfect destination. A chance to unwind, power down or charge up!

  • Ultimate have helped develop our brand and website, listening to our needs and corporate goals. Their team are always very helpful, knowledgeable and able to explain things in a way we can understand. Always putting the client first, they're brilliant to work with and really feel like they are apart of our in-house team. We love working them.”

    Sarah Twist

    Senior Digital Marketing Specialist

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