Saffery
Bring the new Saffery brand to life across several digital channels
Saffery
Saffery is a member of Nexia, a leading, global network of independent accounting and consulting firms.
As a partner-led, people-focused firm, Saffery wanted to break the mould of standard chartered accountants and business advisers, with a brand that was anchored in its history but focused on the future.
CHALLENGE
Take the brand to the next level…
We were required to bring the new brand guidelines to life, whilst maintaining the existing vision and values so that the new Saffery brand came to to life across several digital channels.
This required us to consider all elements of Saffery’s digital presence, to provide a seamless yet refreshing re-brand experience for both internal and external stakeholders. We were also challenged to create a web presence that showcased the Saffery Nexia relationship, striking a balance between both brands.
SOLUTION
A new digital presence…
We were responsible for applying the new brand guidelines to both the main Saffery and Saffery Nexia websites as well as providing the Saffery Team with a Digital Campaign Concept for the brand launch. This creative campaign launched their new brand across social media and beyond, making a splash in their sector.
In addition to the creative campaign concept, we designed digital assets to support both Saffery UK and Saffery International with the brand launch. It was important that all content was consistent and inline with the new brand/style.
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