Concept Development / Master Assets / Templates / Creative Concept Guidelines
Typically we would push a chosen moodboard route forward into one creative concept.
In doing this we take on-board any valuable feedback and learnings from our moodboard presentation session.
The creative concept stage brings the whole campaign to life visually – It clearly defines the creative campaign look and feel. Perhaps the most exciting stage of any project, this is the first time we will see all of the elements connecting together to communicate how a creative campaign looks to the outside world!
During this stage we will explore and create the following; Creative Campaign lock up, Colour Palette, Typography, Imagery, any Graphic Elements, Tone of Voice and Messaging. We always have in mind multiple target audiences and also campaign application, so any assets that are created have maximum impact and full flexibility.
The creative concept stage culminates in our presentation of the creative work. An exciting session where Ultimate can reveal how all of our ideas, thinking and designs are visualised as the new creative concept. As always this stage is completely collaborative and we welcome feedback and client engagement.
The creative campaign look and feel and assets will have been explored in the creative concept stage. In creating master assets we refine these and produce final versions so they can be used across all digital and print applications, in a variety of formats and orientations.
The templates requested will then be created for both internal and external use. There is 1 x round of amends including for each template type i.e. leaflets, reports etc. therefore, we will require your feedback and sign off throughout this phase of the project.
Following the sign off of the creative concept, we will develop a campaign style guide to ensure consistency across all campaign assets and creative output.
The creative style guide will include (but not limited to); Campaign usage, Colour Palette with colour references and usage guides, Typography, Imagery, Brand Assets, Messaging and Tone of Voice. Along with real world examples illustrating how all the creative assets come together.