WHY CHOOSE ULTIMATE?
We help music festivals, food festivals, sporting events and outdoor experiences automate customer support, drive ticket sales and keep audiences engaged all year round through WhatsApp, social media and AI-powered chat.
From parking and camping to accessibility, tickets and travel, our automated agents answer your most common questions instantly, reducing pressure on your team whilst giving attendees immediate support.
Use automated messaging to nurture potential and existing attendees, chase up abandoned purchases, promote ticket releases and upsell VIP packages with quick-tap purchase options.
Where email yields an average 20% open rate, WhatsApp messages regularly achieve open rates of up to 98%. Gone are the days of fighting for attention on your big announcements!
Whether someone contacts you via your website, WhatsApp, Instagram or Facebook Messenger, they'll receive the same fast, accurate answers and a human-first customer experience.
Track conversations, ticket enquiries, campaign performance and conversions in real time and post-festival, helping you understand your audience and improve future events.
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OUR APPROACH
The months before a festival are often busier than the event itself! Your team is answering the same questions hundreds of times whilst trying to manage suppliers, artists, sponsors and logistics.
Our AI-powered agents are live 24/7, providing instant answers to attendees whilst encouraging ticket purchases, making the most of customer data, and keeping excitement at a high throughout the year.
Whether someone wants to know where to camp, upgrade to VIP, or check whether dogs are allowed, they’ll receive an immediate, accurate answer.
Read on for our approach to festival projects.
Case study
Discovery
We'll make sure we understand your audience, ticketing platform, FAQs, event schedule, camping options, accessibility information, food vendors, parking, travel arrangements and customer journeys before building your automation.
Design
Whether your brand is family-friendly, premium, independent or old school rock'n'roll, we'll build an experience that matches your tone whilst guiding attendees towards the information they need.
Testing
From ticket enquiries and camping questions to VIP upgrades and accessibility support, we'll make sure that every conversation feels natural and helpful. The channel will feel like an extension of your team providing a human-first experience.
Launch
Once live, your festival gains a dedicated digital team member working 24 hours a day. We'll continue tweaking and improving conversations, adding new campaigns and optimising performance as your event approaches.
THE IMPACT
The weeks leading up to a festival can be overwhelming. Thousands of attendees are asking the same questions about camping, parking, accessibility, travel, set times and ticketing, often across multiple channels. Rather than tying up your team answering repetitive enquiries, a WhatsApp agent provides instant, accurate responses 24 hours a day.
With Brit Fest, 100% of queries were resolved by the AI, without needing to be passed to human support. That means happier attendees, shorter response times and more time for your team to focus on delivering a brilliant event!
Whether someone’s considering buying a ticket, joining a waiting list or upgrading to VIP, your WhatsApp chatbot can guide them through the process with personalised recommendations, timely reminders and direct links to purchase. It can also re-engage people who haven’t completed their booking and notify subscribers the moment new tickets go on sale, meaning more opportunities to convert interest into revenue.
Through WhatsApp and automated messaging, you can keep fans engaged throughout the year with artist announcements, competitions, exclusive content and interactive campaigns that keep your festival front of mind. By building a direct communication channel, you’re no longer relying solely on social media algorithms to reach your audience.
For Brit Fest, this approach helped create a highly engaged WhatsApp community with announcement open rates of 98%.
Sponsors, traders, volunteers, performers, suppliers and members of the press all have different questions, often at the same time. Our WhatsApp channels can serve tailored conversations for each audience, directing people to the right information, collecting enquiries and helping every stakeholder get what they need quickly. Whether it’s a sponsorship enquiry, a trader application or directions for a supplier arriving on site, everyone receives fast, consistent support without increasing the workload for your team.
A chatbot is an automated messaging programme that interacts with users in real time via your website, social media or messaging platforms like WhatsApp and SMS. Powered by AI and informed by your business data, it can answer questions, qualify leads, recommend products, book meetings and support customers around the clock.
We build automated agents for websites, WhatsApp, Facebook Messenger, Instagram, SMS and more. We’ll recommend the right channels based on where your audience is most active and how they prefer to engage with your brand.
Yes. Our WhatsApp channels use AI to understand intent, guide conversations and provide relevant responses. They are trained on your business information to ensure accurate answers and a natural, on-brand experience.
Yes. Most pre-event enquiries are repetitive. Our chatbots resolve common questions instantly, allowing your team to focus on more complex requests.
Yes. It's ideal for announcing line-ups, presales, VIP packages, competitions and important festival updates, with significantly higher engagement than traditional email.
Absolutely. We can integrate with popular CRMs such as HubSpot, as well as booking systems, e-commerce platforms and email marketing tools. This allows you to capture leads, trigger follow-ups and track performance in one place.
Our chatbots are highly responsive, well-trained and fully tailored to your tone of voice, so conversations feel natural and considered. The giveaway is the speed of response!
Yes. From qualifying leads and booking meetings to recovering abandoned baskets and recommending products, chatbots can actively support your sales pipeline and drive measurable conversions.
We provide real-time tracking and reporting, including open rates, click-through rates, conversions and conversation flows. Regular reviews ensure your automation continues to improve over time.
Yes. We do not disappear after launch. We offer ongoing monitoring, updates and optimisation to ensure your automated agents continue delivering results as your business evolves.