Glass and Stainless
Optimising content, SEO and web for a direct revenue increase
Glass and Stainless
2021
Glass and Stainless Supplies
A thriving SME with an outstanding reputation for extensive technical knowledge, high quality service and premium quality glass and stainless steel products, Glass and Stainless have undertaken large scale projects such as the revamp of Grand Central Station in Birmingham to private architectural projects.
The mission for Ultimate was clear, to prove ourselves as an invaluable marketing partner to penetrate the market, and maximise all existing sales opportunities through a seamless digital experience.
With this, we provided end-to-end marketing from website development to content and SEO.
The goal
We introduced Glass and Stainless to a new way of working, focusing on real user data as the foundation for our decision making and combining the expertise and knowledge of our different internal departments to achieve the highest results.
Key objectives:
- Increase project revenue year on year by 100%
- Increase ecommerce revenue year on year by 33%
The research
- Understanding the target audience – We ran focus groups with the client’s target audience to allow real time, genuine feedback.
- Usability Testing – We carried out usability testing with this group, allowing us to analyse typical user journeys, friction points and key content that led to either enquiry submissions or purchasing through the website.
Using best in class techniques, we took the client on a journey to understand which focuses would have the biggest impact to help us reach our targets.
The results
We maximised paid media channels to drive awareness and get in front of our target audience immediately.
With tailored key brand messaging through multimedia adverts, it was possible to drive high volumes of targeted traffic to service template pages; continued with a full CRO campaign to monitor the impact of our changes and ensure results were being achieved.
Our efforts led to…
- 52% increase in revenue within 6 months
- 71% increase to revenue from previous year as a result of work carried out
- 129% increase to ecommerce revenue
- 59% increase to average order value
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