British Engineering Services
Transforming a house of brands to become a branded house
BES Group
As an organisation, BES Group has been established since 1859, and as they continue to move from strength to strength and as the company expands to exciting new realms, it was essential that their objectives and global future ambitions were conceptualized into a future proof brand identity.
CHALLENGE
How do we take an iconically ‘red’ brand and make it green?
Ultimate were tasked with developing a brand for BES Group that made them THE go to for end to end risk management solutions. We needed to create a brand that was not only global, but took a house of brands to form a branded house.
We also had to take an iconically ‘red’ brand and allow it to truly reflect their sustainability and ESG commitments.
SOLUTION
Your safety, our focus
After an in depth consultative workshop, Ultimate developed the final creative concept for the brand. We created an inspiring, reliable and future ready brand that is the go to for BES Group’s customer’s safety and end to end risk management solutions.
This route has a huge amount of flex, that in essence focuses on the day to day detail of their experts, doing what they do best. It was pivotal that we created and communicated a moto, your safety, our focus.
INTERNAL DOCUMENTS
Bringing internal comms to life
Creating flexibility is key for internal teams to keep all communications on brand, clear and always engaging.
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