12 May 2023

Case Study


Ultimate were delighted to team up with Carex once again on another creative campaign, to showcase how the UK’s favourite hand wash company was supporting the community during COVID-19.

Ultimate’s relationship with beloved household name Carex began in 2019, when the handwash and hygiene brand were looking for a partner to help them refresh and rejuvenate their website, to be an inspiring online home for the Carex brand.  Following on from the launch of their new site, we teamed up again earlier this year to showcase Carex’s fantastic work with the NHS in the light of the COVID-19 pandemic.

It won’t surprise you that recently, there has been an increased demand for hand wash and hand sanitiser. Like many other soap and hand wash manufacturers, Carex worked tirelessly to keep up with the demand for their products to keep the nation safe. This wasn’t all Carex did, however – the family favourite also went above and beyond to help keep vulnerable people and key workers fully-stocked with vital lifesaving hygiene products.

Carex gave 500,000 products to organisations including Age UK, homeless charities, and to the incredible NHS key workers! All this was in addition to working with their long-term charity partner, In Kind Direct, who distribute essential products across the UK.