Revolución de Cuba
Tourism & Hospitality
2024
Creative Campaigns
From live music to dancers, Revolución de Cuba are synonymous with a vibrant nightlife experience. However, the team wanted to spotlight their food offering, with a new menu inspired by the rich flavours of traditional Cuban cantinas.
We helped bring the feeling of the fiesta home with ideation, campaign theme, and messaging under an exciting new hook: “Feast en la Fiesta” – a vibrant call to action for friends, families, and colleagues to come together, indulge, and celebrate.
We have absolutely loved working with the Ultimate team. They're incredibly easy to collaborate with, are always open to challenging briefs, and are quick to act on tight deadlines.”
We conducted in-depth discovery sessions with the Revolución de Cuba team to find out what makes their brand tick. From here, our designers used mood boards to build on vivid menu imagery with an accompanying campaign hook – fed by messaging like “made to dunk” and “feast like you mean it”. We wanted to encourage diners to fully embrace the Cuban spirit, whilst tucking into fresh tacos, tropical chicken, crispy pork belly, and more.
What stands out the most is their creativity - they consistently come up with innovative concepts that truly capture our brand’s essence and values. Their hands-on approach made the entire process stress-free, and we felt supported every step of the way.”
Authenticity is key to the Revs de Cuba team, with development chef Laurence taking frequent trips to Cuba to ensure their menu reflects the heart and soul of Latin cuisine. Our campaign highlights the warmth of traditional Cuban recipes, aiming to evoke a sense of community and togetherness — embodying the very essence of Cuban culture.
I highly recommend Ultimate and we will certainly be back for our next campaign!”
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