Revolución de Cuba
Tourism & Hospitality
2024
Creative CampaignsVideo and Motion Graphics
Revolución de Cuba are synonymous with a vibrant restaurant and party experience.
In 2024, the team reached out with a goal to launch their new menu – inspired by traditional Cuban cantinas.
We helped bring the feeling of the fiesta home with ideation, campaign theme, and messaging under an exciting new hook: “Feast en la Fiesta” – a vibrant call to action for friends, families, and colleagues to come together, indulge, and celebrate.
We conducted in-depth discovery sessions with the Revolución de Cuba team to find out what makes their brand tick. From here, our designers used mood boards to build on vivid menu imagery with an accompanying campaign hook – fed by messaging like “made to dunk” and “feast like you mean it”. We wanted to encourage diners to fully embrace the Cuban spirit, whilst tucking into fresh tacos, tropical chicken, crispy pork belly, and more.
We have absolutely loved working with the Ultimate team. They're incredibly easy to collaborate with, are always open to challenging briefs, and are quick to act on tight deadlines.”
A Christmas Carnival After Dark…
We were thrilled when the team reached out again to ask us to come up with their hero campaign for Christmas 2025!
Drawing on the rhythm of Havana’s nightlife, the campaign – aptly named Twilight en Cuba – glistened with celebration, indulgence, and glamour.
Targeting both B2B and B2C audiences, we provided the team with full concept, naming, fonts, campaign colours, style guide, and activation ideas. Everything RDC needed for their internal team to hit the ground running – or more-so, dancing!
I highly recommend Ultimate and we will certainly be back for our next campaign!”
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