Tourism and hospitality
Bamburgh Castle is an award-winning visitor attraction with over 3000 years of incredible history to explore within a stunning seaside setting in Northumbria.
Being one of the largest inhabited castles in the country and having won large visitor attraction of the year award for 2023, there is an abundance of activities that take place at the castle. Maintaining the castle’s heritage and legacy is a key goal for them.
Ultimate have had the privilege of creating multiple campaigns for Bamburgh Castle in order to showcase their stunning offering and promote their array of calendar activities.
Holding the largest indoor Christmas event within the North East, Ultimate were tasked with creating a fresh creative campaign that would really bring this event to life, whilst also standing out to competitors.
The 2023 Christmas Experience at Bamburgh Castle was themed around myths and legends of Northumbria and was curated by the prestigious Charlotte Lloyd Webber.
We were keen to bring to life the whimsical world created by Charlotte Lloyd Webber, portraying knights and dragons, and the magical world of fairies and mermaids of northumbria.
Due to the volume of Christmas campaigns that enter our lives during the autumn months, we decided to create a fresh and unique look for this year, that was sure to allow Bamburgh to stand out amongst their competitors with a modern graphical design.
Bamburgh Castle was the subject and setting for the popular Netflix series “The Last Kingdom”, and following film “Seven Kings Must Die”. Bamburgh Castle were sent several of the costumes and props after the show was filmed and tasked Ultimate with bringing these items to life through an immersive but versatile exhibition.
Working with local printers, Ultimate curated an exhibition space that was impactful, encouraging interactivity and utilising the powerful imagery from the show to really bring the objects to life.
Ultimate created a supporting marketing campaign and since its launch, the exhibition has been hugely popular. It has encouraged an online reach and following, with organic posts reaching over 62,000 likes, as well as having visits to the exhibition from the actors themselves.
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