LXM Media
Tourism & Hospitality
2026
SEOUX / UI DesignWebsite DesignWebsite Development
LXM is a specialist travel media agency connecting advertisers with audiences across airlines, hotels, ferries and transport networks through a range of 360° advertising solutions including inflight media, boarding passes, digital campaigns, email confirmations and guest communications.
As the business evolved, the existing website no longer reflected the strength of the brand. The site felt dated, lacked clarity around the full service offering, and was failing to generate consistent inbound enquiries.
LXM approached us to redesign their website and reposition the business as the leading authority in travel and tourism media.
The challenge was to create a visually modern platform that balanced strong brand storytelling with commercial performance. The website needed to communicate a complex range of services in a simple and intuitive way, while driving more enquiries from both advertisers and tourism providers.
The goals were to –
To simplify the scale of services LXM offers, we developed a solutions-first website structure designed to serve each of their distinct industries and audiences.
Rather than relying on traditional service page layouts, the new architecture grouped offerings into sector-specific solutions for airlines, hotels, ferries, rail and transport providers. This helped users quickly understand how LXM could support their specific business goals.
Within this, each of the dedicated service pages provided more detailed info for visitors with defined requirements. The user journey balances both exploratory browsing and high-intent.
The redesign also introduced a more immersive visual experience through large-scale imagery, layered layouts, subtle motion effects and interactive elements that added depth without compromising usability or performance.
Throughout the design process, accessibility and readability remained a priority, making sure the new brand identity and gradient visuals worked with all devices and user needs.
Conversion-focused calls-to-action and enquiry forms were integrated throughout key pages to encourage engagement across the entire user journey. Case studies, client logos, statistics and downloadable resources were also introduced to reinforce credibility and support decision-making.
To improve long-term visibility and search performance, the site architecture was developed with SEO and content strategy in mind. A new content hub for news, blogs and social content now allows LXM to target industry-specific search intent and attract more qualified traffic over time.
The final result is a modern, commercially-focused site that better reflects LXM’s ambition while supporting lead generation, recruitment and future digital growth across the travel and tourism sector.
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