Bayley’s of Bond Street
PZ Cussons approached us with their Bayley’s of Bond Street hand washes. At the time only the packaging labels had been addressed. Our task was to develop a distinctive brand for Bayley’s of Bond Street, allowing it to flourish in the market.
We delved into refining the brand messaging. We wanted to enhance the overall look and feel to harmonise with the existing packaging design, whilst elevating it to new heights.
A big element of this was creating appealing product photography, ensuring it would captivate attention on the shelves of UK stores.