Brother
Professional Services
2020
Creative CampaignsVideo and Motion Graphics
Brother’s latest range of office printers demanded a pan-European B2B campaign spanning 17 countries. Our challenge was to highlight both the benefits and cutting-edge features of the new devices while ensuring instant recognition and engagement from IT decision-makers, stakeholders, and even the wider public.
We needed a bold, recognisable visual style that could work seamlessly across video, print, and digital – cutting through complexity while minimising localisation challenges.
Inspired by high-tech consumer brands and sports visuals, we built a hyperreal 3D world where Brother’s devices took centre stage in a dynamic, ever-evolving environment.
Through CGI, motion graphics, and VFX, we brought Brother’s innovation to life. Objects formed, flowed, and morphed via pixels and ink traces – creating a high-energy campaign.
With POV shots and dynamic transitions, the campaign cut through the noise, elevating Brother’s presence in the B2B space and proving that business-to-business marketing can be just as impactful as the best of B2C.
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