Why WordPress is Still the Best Platform for Business Websites in 2025

Introduction to WordPress for business

Choosing the right CMS (content management system) for your business website affects everything – from user experience to how easy it is for your team to update content.

In 2025, WordPress holds its position as one of the most powerful, flexible, and reliable CMS platforms available – ideal for B2B websites.

At Ultimate, we’re specialists in designing and developing WordPress websites for B2B brands across venture capital, tech, and professional services, including Wanstor, Saffery and Workwell. Read on to find out why we’re confident in recommending WordPress for business websites in 2025.

WordPress at a glance in 2025

In 2025, WordPress is used by over 500 million websites – that’s 44% of all websites, and 62% of the CMS market. With its flexibility and scalability, the platform is used by local businesses and global mega-brands alike.

WordPress is constantly evolving, with regular updates to improve security, performance, and usability. The simple drag-and-drop Gutenberg editor means that businesses can easily update their own content, without having to rely on developers for every change. This is perfect for B2B, where news, offers, and products are constantly changing.

WordPress is also more adaptable than ever, with their library of plug-ins and integrations growing every day.

Advantages of WordPress for business websites

Flexibility and customisation

WordPress can be customised to fit any sort of website you need – from simple brochure websites to a complex ecommerce platform. There are thousands of plugins available to suit your business needs, and can be fully customised to your brand and website design.

Built-in SEO capabilities

WordPress is a favourite amongst SEO professionals: it’s structured in a way that search engines can understand, and the platform supports SEO tools like Yoast which make it easier to optimise content and improve technical performance. At Ultimate, we’ll make sure your website is SEO-ready from day one.

Cost-effectiveness and scalability

Due to being open source, WordPress has no licensing fees to worry about. Its scalability also means your site can start with your ‘needs’, then grow to your ‘wants’ – allowing you to pace your budget and add more features down the line.

Community and support

With millions of users and developers worldwide, WordPress has an enormous support pool. This means reliable updates, a shared knowledge base, and a community ready to help troubleshoot any issues that might arise.

Security and updates in 2025

Security is always a concern for business websites. WordPress is constantly strengthening its already reliable core security, with automatic updates, 2FA, and compatibility with security plugins like Wordfence.

It’s important to keep plugins updated and follow best practices. At Ultimate, our hosting and maintenance packages mean your website is updated on a regular basis to ensure things keep running smoothly.

Mobile-friendliness and performance

With mobile usage dominating desktop in 2025, it’s crucial that your B2B website performs well on all screen sizes. WordPress supports responsive design out of the box, and performs excellently across devices. Our developers can build pages where the appearance changes depending on the device; for example, a wide table can be replaced with a drop-down to display better on mobile.

Page speed can also be optimised with caching tools, image compression, etc – all of which we build into our sites as standard.

How does WordPress compare to other platforms in 2025? 

WordPress vs Wix and Squarespace

Platforms like Wix and Squarespace can be quick to set up, but they are often restrictive in terms of functionality, SEO, and scalability. As beginner-friendly brands, they can be great for very small businesses, but they tend to hit a wall when that business wants to grow.

WordPress, however, is easy to grow with your business, and can constantly be updated and expanded with more features like ecommerce or customer portals.

WordPress vs Webflow

Webflow is popular with website designers, however WordPress remains more powerful – especially with content-heavy or multilingual websites that have blogs or resource sections. In our experience, Webflow is also a steeper learning curve for clients who want to manage their own content without having to constantly rely on a developer.

WordPress vs Shopify

Shopify is a great platform for purely ecommerce businesses like B2C brands Gymshark and Avon. However, B2B websites usually require more of a customer journey. WordPress offers greater versatility when it comes to flexibility, lead gen tools and customer user journeys, with the option to integrate ecommerce, too.

Common misconceptions about WordPress

“Isn’t WordPress just for bloggers?”

Not anymore! Whilst WordPress did indeed start out as a blogging platform, it has evolved over time into a powerful CMS powering scalable websites from small businesses to huge organisations like NASA.

“Wordpress is too technical.”

With a well-designed backend (which we build), WordPress is really simple and intuitive for marketing teams to use. Content is mainly drag and drop, no coding needed.

“Wordpress isn’t secure.”

As discussed earlier in this blog, with the right set-up and maintenance, WordPress can be extremely secure. Most vulnerabilities come from poor plugin choices, or neglecting updates and maintenance – all of which we’ll help you to manage.

“Wordpress is outdated.”

Far from it, actually! WordPress is constantly evolving, with ongoing updates and an engaged developer community. The platform is always up to date on the needs of modern businesses, and has thousands of plugins available to suit your every need.

Who should use WordPress for their business site?

WordPress really is ideal for any B2B business that wants a long-term website that can grow and adapt with you and your customers.

It’s fantastic for marketing teams to easily update with content, and performs excellently in facilitating user journeys and lead generation, with integrations into Hubspot, Salesforce and more.

At Ultimate, we’ve delivered B2B WordPress websites for brands like:

• Saffery – An accountancy firm who wanted to refresh and futureproof their brand and website.
• PSG Law – A Manchester based law firm who wanted a new website optimised for SEO.
• Workwell Global – An international recruitment agency whose website needed to accommodate a mass of resources and content following a three-brand merger.

As a Manchester based digital agency, we’re experts in building WordPress sites for B2B businesses. Explore our work in website development further, or get in touch to discuss your next project with us.