Best font combinations for 2025

Why is it important to choose the right font?

When we’re talking branding, creative campaigns or digital, fonts and typography are a crucial part of the bit we love… the creative! The right fonts become part of your graphic language and can give your message the lift it needs. Hitting the perfect combination brings freedom and flexibility to keep designs fresh, engaging and relevant. If we’re designing anything, we want it to be seen.

Can’t I just use one font?

Some typefaces have brilliant font families, which means you can really flex how you communicate using just one font. From light to heavyweight, you can speak just like you would in person. Whether you want to talk quietly and make someone lean in, or you need to be heard loud and clear, choosing a family with variety helps you connect with your audience.

However, different fonts evoke different feelings. Pairing fonts can ensure headlines and ad lines carry the biggest impact. Some fonts don’t shout as loudly, but they maximise legibility and accessibility. From colour palettes to tone of voice and messaging, fonts are part of the whole creative package, working together to reflect a brand’s personality.

How do I know which fonts to pair?

Pairing fonts isn’t always easy – a lot of it comes down to gut feel. As a general guide, if the look, cut and energy feel connected to the brand and what it offers, that’s when things get really exciting.

It’s also surprisingly easy to tell when something is off. We’ve worked with so many clients who’ve fallen out of love with their fonts and struggle to make them work. Checking everything from character styles to numbers and punctuation is key to making sure your perfect pairing will last and give you the stretch you need.

We’re always on the lookout for the best font collabs – so take a peek at what’s looking good for 2025!

Best font pairings for 2025

1. Kensington & Figtree

Kensington is bold, modern and full of character. Its condensed form gives it a contemporary edge and real visual impact, especially when used in upper case. It’s packed with creative flair and perfect for making a statement.

Figtree balances Kensington beautifully. It’s an understated classic with a clean, legible style that feels effortless to read. The open, rounded letterforms add warmth and simplicity. Together, Kensington and Figtree marry personality and clarity – eye-catching but easy to digest.

Kensington and Figtree font pairing

2. Zuume & DM Sans

Zuume is energetic, italic and packed with movement – it feels fast, sporty and full of intent. It’s ideal for brands that want to project energy and action.

To balance all that pace and power, DM Sans pairs wonderfully. It’s a clean, geometric sans serif that offers simplicity and calm. Pairing the two gives Zuume space to shout, while DM Sans keeps the overall look grounded and crystal clear.

3. Safiro & Stolzl

Safiro feels bang up to date – expressive, digital-first and full of character. With curved forms that give it a more human feel, it’s a great mix of cutting-edge style and approachability.

When paired with Stolzl, the harmony sings. Stolzl mirrors Safiro’s roundedness while bringing serious readability to the mix. It’s great for body copy both in print and on screen, so together this duo is a force.

4. Salome & Poppins

Salome oozes style. Whether you use it in upper or lowercase, it’s an expressive serif that’s here to make a statement. Bold, creative and full of flair.

Poppins makes the ideal partner. Its geometric simplicity and classic design help to temper Salome’s flamboyance, adding balance and elegance. Together, they maximise visual impact while keeping everything poised and polished.

5. Stolzl & DM Serif

Stolzl works just as well as a lead font as it does as a secondary! This combination is all about contrast and clarity. Stolzl is bold, minimal and proud – a no-nonsense sans serif that cuts through the noise.

Pairing it with DM Serif brings in a touch of elegance. DM Serif’s modern take on a classic serif font adds detail and sophistication, without taking away from Stolzl’s punchy simplicity. A powerful mix where less really does say more.