The Oakfield
Tourism & Hospitality
2018
Brand Guidelines and ToolkitsBranding
The Oakfield is Chester Zoo’s very own contemporary British pub. Serving originally as the zoo founder’s family home, the building was restored and renovated into a stylish public house in 2018.
Our objective was to create a unique brand that established the pub as a destination in its own right – a modern, welcoming venue inviting members, families and couples to socialise, with great food and drink offerings.
The brand takes a crest approach, using lines to symbolise that this is the physical central point to the site, as well as historical centre to the whole organisation.
Bold patterns were created to compliment the interior decor and to add some of the zoo’s personality to the collateral.
The brand perfectly compliments the sophisticated interior of the renovated property and can be seen on the signage, windows and at the bar.
FIND OUT ABOUT
Here's what we do