TATA Steel
Manufacturing & Consumer Products
2010
Creative CampaignsSystem IntegrationsUX / UI DesignWebsite DesignWebsite Development
Part of the global Tata Group, Tata Steel is one of the UK’s leading steel producers, with sites across the country.
It supplies high-quality steel to key sectors including construction, automotive, and engineering, supporting both domestic and international markets.
Our brief specifically involved TATA’s Colourcoat® range of colour-coded steels – used in fabricated warehouses and logistics buildings, and considered the best in the market.
For this, we designed creative campaigns for both digital and print – targeting architects, project specifiers and quantity surveyors.
The next step of our work with TATA Steel was to design and create Colourcoat® Online – a digital style-guide with products in real-life applications.
This guide allowed users to access product ranges, download technical data sheets, and explore inspiration to assist their designs. A real valuable resource for our target audience.